Gucci World, The Price of Love

Limited Edition Book: One of 1000 copies.

Gucci commissioned Martin Parr, a contemporary British photographer, to capture the brand’s 2018 cruise collection in Cannes, France. Designed by creative director, Alessandro Michele, the collection’s dazzling pieces come to life against a seashore backdrop. The concept for the book was inspired by the music video for New Order’s 1993 hit single World (The Price of Love). Filmed in Cannes with show-stopping shots from the sea to the famed Carlton Hotel, the music video’s visuals coincide directly with Parr’s imagery throughout the book. Parr captures everything from beach loungers wearing oversized studded sunglasses to models dressed in vibrant florals casually roaming the Carlton Hotel.